Quote from wex;52344
Hi Pip! Sorry, can you explain - How so little copies 1-SIDED vinyl wil support for physical releases?
Personally, I feel that any physical release is better than none. You're quite right, a low run of a one sided vinyl release may not seem to be supporting as much as we'd like, but we're trying.
Sorry, but I feel this may be a long reply
The trend for many electro labels is to release at low cost as digital only. This seems to have dictated how things work right now. I'm just trying to go against the grain a little, even if it is to my detriment (The first Toady release was 300 units on a picture which cost over £1500.00, I don't think anybody could question that that was supporting physical releases in as big a way as we could. I lost a LOT of money on that as well, but that's by the by...)
I'm sure you know the unit cost of manufacturing vinyl is crazy unless you have more than, say, 500 units, where it becomes economically viable (but only if you sell the majority!). Of course there's no way even the biggest electro tunes would be able to shift that number, so we must do small runs and be left with a Catch22.
The latest release is being sold at a price which will break us even if we sell 48 out of the 50 units, that's not much return, so clearly this is not for the money.
We are trying to cater for a small group of vinyl purists as well. It's a medium that is still very close to my heart and without it we wouldn't be experiencing electronic music as it stands today. For those reasons I see that we are still supporting physical releases with such a small run. But, this is a subjective argument and each to their own
Thank you for your comments, appreciate the words man. Discussions like this are important as research for future releases..
all the best