The Loudness war: When Too loud Isn't Loud Enough!

  • The Loudness War: you may have heard the term at some point over the past 15 years, and in fact, you may have even noticed that music has progressively gotten louder and louder over time as well. For those of us who have a keen ear, and perhaps its fair to say this is a department exclusive for audiophiles and sound engineers, there has been a noticeable difference in the loudness of music; especially Electronic Music, over the past 15 years or so, making it harder to listen to frequently, and often creating what is referred to as a "tiring" or "fatiguing" mix.

    While we can argue this is a new trend, the interesting thing is that it actually happened a long time ago as well during the days of 45's, where cutting engineers were asked to cut singles louder and louder in hopes Jukebox listeners would place their attention on the louder records, as well as getting Radio Station program directors to pick out the louder ones in favor of the others. Motown records were infamous for this, and were in fact considered to be some of the "hottest' records of the day for it. Artists who would find their record to be softer in volume than that of the...Read more!

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